Effective city promotion no longer relies solely on flyers, murals, or even outdoor concerts. Today’s audience expects emotions, experiences, something they can feel, record, and share. Therefore, local governments are seeking spectacular forms of promotion that are also aligned with sustainable development trends. We propose the jetsurf electric, an electric surfboard that redefines the concept of an urban water attraction.
Read also: A city by the water as a center for modern activities – a case study
A new definition of a seasonal urban attraction
Instead of traditional fountains or pedal boats, we are seeing equipment that combines sport, design, zero emissions, and the “wow” factor. The Jetsurf Electric, floating above the water without noise or exhaust fumes, becomes a moving symbol of a modern approach to urban tourism – active, ecological, and media-driven.
Introducing such an attraction to urban spaces is a conscious decision to build a modern image of a city that is not afraid of innovation and speaks the language of a new generation of tourists – videos, shorts, reels, and viral stories.
Why does jetsurf electric work better for promotion than billboards?
An electric board isn’t just a floating device. It’s a living advertisement and an experience that tells a story. Its presence in an urban body of water immediately attracts attention. People stop, pull out their phones, and start asking questions. And then they share what they’ve seen. Naturally, without advertising costs.
Jetsurf Electric doesn’t make noise, doesn’t burn fuel, doesn’t leave a trace, but it remains memorable. It’s ideal for urban spaces where a balance between entertainment and residents’ comfort is important.
A strategic element in the “City for summer” campaign
In summer city promotional campaigns, the need to develop experiential marketing is increasingly emerging. Cities want to surprise and engage. Jetsurf Electric fits this strategy perfectly because it doesn’t require permanent infrastructure and can be part of a one-time event or a longer campaign. Furthermore, its presence can be easily integrated with other promotional elements (influencers, videos, mapping, chillout zones).
Jetsurf Electric has another advantage. It’s mobile and allows for the creation of promotional scenarios in a wide variety of locations, not just on major water bodies. This allows the city to show off a new, unfamiliar side: canals in less-frequented neighborhoods, smaller ponds, and even post-industrial reservoirs gain new life and image potential.
How can jetsurf electric be embedded in a city campaign?
- Dynamic shows featuring instructors and dancers on the water are the highlight of a weekend city event.
- A test zone with rentals and short training sessions.
- Promotional drone footage showing the city from a bird’s-eye view and from the water’s surface, featuring Jetsurf Electric as the main feature.
- Chillout zones overlooking the surfers, supported by food trucks, live music, and VR stations.
- Collaboration with creators – inviting influencers to test the attractions and share their experiences with millions of followers.
A response to urban environmental challenges
The environmental aspect is also significant. Classic water attractions—combustion scooters and motorboats—are increasingly raising objections. The electric Jetsurf is battery-powered, generates no noise, and doesn’t disrupt the aquatic ecosystem. This argument makes it a viable part of local governments’ climate policies.
In many cities, Jetsurf is considered an example of a new generation of water micromobility—a technology that teaches environmental responsibility. Demonstrations featuring Jetsurf can be a pretext for organizing educational eco-zones, recycling workshops, or exhibitions on urban water conservation.
Can your city invest in such an experience?
The answer is yes. Especially if you have access to municipal water, want to create a summer event, or need to stand out on the national map. The electric Jetsurf is a flexible, effective tool, ready for immediate use, without the need for multi-million dollar investments.
If you want your city to become a summer benchmark for modern recreation, contact us. We will organize a spectacular show, rent equipment, and make your promotional campaign memorable.